struggle concept-a generation must have a generation of actions, a generation must have a generation of dedication
execution concept-take into account the overall situation, talk about efficiency; do it now, do it right
learning philosophy-lifelong learning, improving work, improving quality
cost concept-resources are social, process is own
service concept-attitude is the window of the enterprise, service is the source of benefits
the concept of integrity-to build integrity, to gather people together; to know honor and disgrace, to discipline ourselves
work philosophy-don't find reasons for failure, just think of ways to succeed
life philosophy-decent work, happy life
